Ovenden Seeds was founded in 2005, by Gerry Ovenden. Originally based in Leeston, New Zealand, Ovenden Seeds specialised in producing high-quality seeds from a variety of specialty plants. As the business grew, Gerry began to supply seeds to companies across the world, including in the United States, Europe, the United Kingdom and Australia. 

In 2022, Sam Reynolds bought Ovenden Seeds. Sam has an extensive cropping knowledge after managing large farming productions in Africa, England and New Zealand. He is a BASIS qualified agronomist in the UK. Sam and his father grew seeds in Hawkes Bay for Ovenden Seeds for seven years before taking over the business. 

In 2024 Ovenden built a new purpose built cleaning and storage facility in Waipawa, Central Hawkes Bay. This facility is equipped with the latest technology from Europe, China and United States and machines designed to clean out problematic seeds from small seeds.